Madrid Caja Magica branding & signage

Branding and signage disposal for the Olympic tennis center in Madrid

Based on the characteristic facade of the building, Dominique asked me to propose the simplest possible shape based on the Mies van der Rohe leitmotiv "Less is more". I therefore decided to make an asymmetric composition between the ground and the box with its open roof. With the rigour of the Helvetica, the logotype is quite clear.
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